Shopping (PLA)

Intelligently display your product listings across Google’s vast ecosystem.

Google Shopping Ads, sometimes called Product Listing Ads (PLAs), help brands display their products to customers in increasingly creative ways. The service currently features over 25 billion listings from millions of merchants, and for good reason: the listings have broad visibility and deliver qualified leads and sales. 

Shopping ads bring real product listings products from your inventory directly to the Google search results page and other Google properties. ADM strategizes and oversees every phase of shopping ad delivery to maximize our clients’ return on ad spend (ROAS). These ads require feed compliance in order to deliver, so to complement our expertise, we partner with a number of providers that offer our clients a full-service shopping and feed management solution.





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Our Approach

ADM first builds and organizes compliant merchant feeds to ensure Merchant Center compliance. Once your feed is compliant and complete, we build shopping campaigns designed to help you achieve your ROAS goals at scale. PLA management doesn’t end at launch: We offer comprehensive A/B testing and real-time optimization to further customize your campaigns for continual revenue growth.


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