Shopping (PLA)

We bring your product listings to the forefront in Google’s vast ecosystem.

Google Shopping Ads, sometimes called Product Listing Ads (PLAs), let brands display their products to customers in increasingly creative ways. These listings are highly-targeted, highly-visible, and deliver qualified leads and sales.

Shopping ads bring real products from your inventory directly to the Google search results page and other Google properties. Digital health companies can take full advantage of Google Shopping—but they need a partner that understands how to help them stand out. Today, there are over 25 billion Google Shopping listings from millions of merchants.

ADM strategizes and oversees every phase of shopping ad delivery to maximize our clients’ return on ad spend (ROAS). These ads require the creation and maintenance of compliant product feeds—and a team that understands how feed inputs dictate the success of a shopping campaign. ADM is a Feedonomics Certified Agency Partner that provides full-service shopping and feed management solutions and has experience with feed management partners for brands with high SKU counts.





    Increase in client valuations since partnering with ADM




    Raised by ADM clients during partnership


    Consecutive quarters of growth

Our Approach

  • Optimize your feed based on the best practices of feed management along with your unique brand’s opportunities
  • Form distinct item strategies for digital health brands that offer a wide variety of medications
  • Comprehensive knowledge of Google Merchant Center policies covering feed content, website flow, and account setup 
  • Understand all digital health advertising policy nuances and use established processes to ensure compliance and approval


“ADM has played a pivotal role in maximizing Caraway’s return on digital media investments. Their team are thoughtful, responsive experts at their craft.”

Jordan Nathan, Founder & CEO

“Patient acquisition for clinical trials is an extremely difficult problem, and we’re lucky to partner with ADM to solve it. The ADM team has transformed their D2C marketing experience to help us find patients even within ultra-rare diseases.”

Karthik Vinayagamoorthi, Head of Growth

“We have been impressed with their reporting capabilities, testing acumen and brand understanding. We are excited for good things to come as we grow our partnership.”

Clare Berner-Nash, VP of eCommerce

“They always scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.

Katelyn Watson, Chief Marketing Officer

“Working with ADM has been a game changer. They are truly a part of my team now. They are the only ones I trust to grow my company and it’s always reassuring when your agency has the same goals as you!”

Taylor Straley, Director of User Acquisition

“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”

Nico Bryant-Aguilar, Head of Growth

Nico Bryant-Aguilar | Director of Growth Marketing at Nurx

“ADM has done a great job of learning our business and taking advantage of first-mover opportunities like Advantage+ while working within our brand principles.”

Eric Schneider, Director of Marketing Performance

“ADM has a thoughtful approach to account structure. Their reporting is top-notch and showcases our successes.”

Neil Davis, Head of Growth

Let’s work together.

Get in touch with our team today to see how we can take your marketing to the next level.