Performance Max
We use Google’s newest campaign type as a potent performance driver.
As a Google Premier Partner, ADM’s access to beta features enabled our team to be among the first to master Performance Max campaigns. Performance Max quickly proved to be an effective addition to our SEM arsenal, and our team wasted no time in rolling it out across relevant accounts in our portfolio.
Performance Max allows brands to thoroughly define different conversion goals and pursue them across six different Google properties: search, display, YouTube, Maps, Discovery, and Gmail. The campaign utilizes machine learning to rapidly home in on the highest-converting customer sets. It optimizes bids and targeting in real time to meet the objectives you define. As a goal-based campaign, Performance Max can be an effective driver of user decisions both in the early and late stages of a consumer journey, making it a key tool for new patient or customer acquisition
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$
2.3
BN
Increase in client valuations since partnering with ADM
$
1.4
BN
Raised by ADM clients during partnership
20
Consecutive quarters of growth
Our Approach
- Employ strict creative testing standards and rigorous refresh cycles
- Structure and manage feeds based on our rich understanding of shopping best practices
- Define and detect important audience signals that align with the asset group and drive results
Partnerships
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“I’ve worked with the ADM team at two different companies and they’ve been able to scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.”
Katelyn Watson
CMO
“ADM is a trusted NOCD partner. They are an extremely reliable firm that has successfully executed our marketing campaigns and freed up our time to deliver on additional business priorities. We’d highly recommend their services to anyone.”
Stephen Smith
Founder and CEO
“ADM clearly demonstrates the value of their expertise in the digital health vertical. The team’s understanding of patient behavior and platform certifications & policies quickly exemplified the importance of telemedicine brands partnering with a firm that specializes in growth marketing for d2c healthcare.”
Joy Martinez
Director, Growth & Performance Marketing
“ADM has a thoughtful approach to account structure, their reporting is top notch, and showcases our success.”
Neil Davis
Head of Growth
“ADM has played a pivotal role in maximizing Caraway’s return on our digital media investments. The Team at ADM is thoughtful, responsive, and experts in their craft.”
Jordan Nathan
CEO
“The transition to working with ADM was seamless. We are impressed with their reporting capabilities, testing acumen, and brand understanding. We are excited to continue to grow our partnership.”
Clare Berner Nash
VP, eCommerce
“Working with ADM has been a game changer. They are truly a part of my team now! They are the only ones I trust to grow my company, and it’s always reassuring when your agency has the same goals as you!”
Taylor Straley
Director of User Acquisition
“ADM has been instrumental in helping us scale our Google campaigns to reach aggressive goals, while also being able to pivot strategy and tactics quickly in order to adapt to changing goals and pressures.”
Wil Cromwell
Director, Performance Marketing
“Accelerated Digital Media has been a pleasure to collaborate with this past year, operating with a clear strategy and tactical precision-based off of our long-term goals. They’ve shown tenacity and grit when seeking to solve the complex, unique challenges surrounding every paid ad campaign and I couldn’t recommend them enough, not only their expertise, but the integrity shown in day-to-day operations.”
Sidney Williams
Founder & CMO
“The team was invaluable in taking us to the next level of digital marketing. They were able to expertly balance strategy, execution and ROI while being transparent about what our business really needed. They were particularly good at focusing us on the big picture and how each digital marketing effort can enhance the overall customer experience.”
Charlie Hart
Head of Branding, Media, Creative, & Social
“The ADM team are able to take a holistic look at the most complex accounts and deliver valuable, highly actionable insights. If you’re looking to uncover missed opportunities and increase the ROI of your SEM spend, you’d be well served to get an audit from ADM.”
Michael Epstein
CMO
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