Performance Max

See how we use Google’s newest campaign type as a potent performance driver.

As a Google Premier Partner, ADM’s access to beta features enabled our team to be among the first to master Performance Max campaigns. Performance Max quickly proved to be an effective addition to our SEM arsenal, and our team wasted no time in rolling it out across relevant accounts in our portfolio. 

Performance Max campaigns allow brands to thoroughly define different conversion goals and  pursue them across six different Google properties: search, display, YouTube, maps, Discovery, and Gmail. The campaign utilizes machine learning to rapidly hone in on the highest-converting customer sets, optimizing bids and targeting in real-time to meet the objectives you define. As a goal-based campaign, Performance Max can be an effective driver of purchase decisions both in the early and late stages of a consumer journey, and it can be used to maximize key actions like new customer acquisition.





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Our Approach

At ADM, our team works with you to understand your distinct advertising objectives. This understanding shapes how we will deploy a Performance Max campaign to support your overarching digital marketing program. We structure goals and other data within your Google Ads account to derive the best results from Performance Max’s automated functions across bidding, budget optimization, audiences, creatives, attribution, and more.


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