Performance Max
See how we use Google’s newest campaign type as a potent performance driver.
As a Google Premier Partner, ADM’s access to beta features enabled our team to be among the first to master Performance Max campaigns. Performance Max quickly proved to be an effective addition to our SEM arsenal, and our team wasted no time in rolling it out across relevant accounts in our portfolio.
Performance Max campaigns allow brands to thoroughly define different conversion goals and pursue them across six different Google properties: search, display, YouTube, maps, Discovery, and Gmail. The campaign utilizes machine learning to rapidly hone in on the highest-converting customer sets, optimizing bids and targeting in real-time to meet the objectives you define. As a goal-based campaign, Performance Max can be an effective driver of purchase decisions both in the early and late stages of a consumer journey, and it can be used to maximize key actions like new customer acquisition.
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$
293
M+
in funding
774
M+
increase in valuations
$
940
M+
in VC/PE funding
Our Approach
At ADM, our team works with you to understand your distinct advertising objectives. This understanding shapes how we will deploy a Performance Max campaign to support your overarching digital marketing program. We structure goals and other data within your Google Ads account to derive the best results from Performance Max’s automated functions across bidding, budget optimization, audiences, creatives, attribution, and more.
Partnerships
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“I’ve worked with the ADM team at two different companies and they’ve been able to scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.”
Katelyn Watson
CMO
“Tellef was invaluable in taking us to the next level of digital marketing. He was able to expertly balance strategy, execution and ROI while being transparent about what our business really needed. He was particularly good at focusing us on the big picture and how each digital marketing effort can enhance the overall customer experience.”
Charlie Hart
Head of Branding, Media, Creative, & Social
“I joined Skyroam, a tech & travel start-up, as Marketing Director after leaving a large Fortune 100 company, so I had high expectations of agency partners. I was immediately impressed with the professionalism and depth of knowledge of the ADM team regarding our Adwords business. We worked together to outline a strategy and KPIs to meet our growth goals, including globalization of sales and launching a new subscription product. The team executed with excellence by understanding the business and channel fundamentals, as well as using insights to identify new scalable opportunities.”
Meredith Valentine
Director of Global Marketing & Ecommerce
“Working with Accelerated Digital Media has been a game changer for my boutique. Their creative team has eased so much off my plate, and they are truly a part of my team now! They are there every step of the way and are the only ones I trust to grow my company. I couldn’t be more thankful to have them on this journey with me. It’s always reassuring to have your team have the same goals as you do!”
Brittany Thompson Beecham
CEO
“Tellef and his team are able to take a holistic look at the most complex accounts and deliver valuable, highly actionable insights. If you’re looking to uncover missed opportunities and increase the ROI of your SEM spend, you’d be well served to get an audit from ADM.”
Michael Epstein
CMO
“As our company has grown, I did not have the time to manage Google Ads in-house. Accelerated Digital not only raised ROI higher than it’s ever been, they also increased total revenue. As former Google employees, they know and keep on top of Google best practices.
Tellef, the owner, is very patient, explains in detail every move they make and the reason step by step with proven results. I highly recommend any company that is looking for a full service Google, Bing & Shopping ad campaign management company.”
Joe Durso
Owner
“Accelerated Digital Media has been a pleasure to collaborate with this past year, operating with a clear strategy and tactical precision-based off of our long-term goals. They’ve shown tenacity and grit when seeking to solve the complex, unique challenges surrounding every paid ad campaign and I couldn’t recommend them enough, not only their expertise, but the integrity shown in day-to-day operations.”
Sidney Williams
Founder & CMO
“Accelerated Digital Media has been instrumental in helping The Spanish Group achieve an increase in ROI with Google Adwords through its consistent account optimizations and excellent support team.”
Salvador Ordorica
CEO
“Accelerated Digital Media has been an incredible partner for IfOnly. We brought on Accelerated in hopes of having a hands-on agency to help us grow and they did not disappoint. It is such a joy to have a true partner for our ad programs as we continually work together to improve and expand on our acquisition programs across the board.”
Jessica Klimczak
Vice President of Consumer Marketplace
“Tellef, Brad and Mary-Catherine have been absolutely exceptional to work with! The team is incredibly professional and are in constant communication with our team. Their expertise has provided a great lift in our paid and social ads.”
Olivia Heinze
Assistant Director of Business Development
“Accelerated Digital Media did an excellent job helping my law firm develop Google ads to generate leads for our business. Everyone on the team was responsive, had great ideas and explained the technical aspects of Google ads in plain, easy-to-understand terms. I couldn’t be more pleased with their services.”
Ian J McLoughlin
Partner
“Retail moves fast and I need reliable partners who can keep up with the pace. I found that with ADM.”
David Fleischman
Executive VP of Retail Sales
“ADM is a trusted NOCD partner. They are an extremely reliable firm that has successfully executed our marketing campaigns and freed up our time to deliver on additional business priorities. We’d highly recommend their services to anyone.”
Stephen Smith
Founder and CEO
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