Programmatic Advertising
The Programmatic Advertising Agency to Choose for Performance
Programmatic advertising is one of the most dynamic categories in digital marketing. Whether your audience is streaming TV in their living rooms or listening to their favorite podcasts in the car, ADM uses programmatic ads to reach the right people—in ways that traditional advertising can’t.
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Your Digital Media Buying Experts
Programmatic advertising harnesses the power of digital media targeting and applies it to an array of creative mediums so you can engage with your target audience across the media they enjoy—and throughout your sales funnel. Combining endless creative possibilities with ADM’s analytics and attribution prowess and you have a recipe for effective, traceable expansion into new formats.
“ADM is an elite digital marketing team. They are always on top of trends, frequently offer new and innovative solutions, and generally act as more than just an agency—they’re an extended part of the team.”
Gerald Lombardo
Growth-Minded Approaches to Programmatic Advertising
The best programmatic advertising campaigns are tailor-made to achieve your distinct business goals. Our custom-built campaigns are designed to reach your target audience throughout your sales funnel.
Goal-oriented Programmatic Campaigns
Our core goal is to help your business achieve its own through digital marketing. We focus on finding your ideal audiences, identifying the best formats to reach them in, and learning what messaging and creative resonate best with them. From there, we recommend programmatic media buying options based on their likelihood of delivering scalable revenue.
Sequential Targeting
Different programmatic formats can complement one another, giving brands the opportunity to guide users along their sales funnel. At ADM, we emphasize the power of sequential messaging by doing things like retargeting users with display ads after exposure to high-funnel tactics like Connected TV or streaming audio ads.
Data-driven Strategies
We’re a dynamic performance marketing agency that prides itself in cross-channel collaboration. Our programmatic team works hand-in-hand with our data and analytics team to ensure truthful attribution and complete conversion tracking, so you know that your media-buying decisions are grounded in accurate data.
Thorough Reporting and Analysis
Transparency and accuracy are central to a good performance marketing partnership. With consistent reporting calls and detailed custom dashboards, we make sure that our clients are always in the loop about their programmatic advertising performance.
Programmatic Client Success
Our Programmatic Advertising Services:
Connected TV
Streaming video is the future—and you should be advertising on it. Connected TV ads take the persuasive power of the television commercial and add the precision of contextual or audience targeting. These video ads run on top streaming services and offer more length and format flexibility than traditional advertising, so you can bring your message to the right audience at the right time.
Podcast Advertising
Podcasts are a uniquely powerful entertainment medium—and podcast ads can be a huge boost to your performance marketing strategy. Listeners gain familiarity and trust with their favorite podcasters, allowing advertisers to speak directly to these highly-engaged audiences and earn favorability.
Programmatic Display
Display advertising doesn’t have to be rigid, generic, and intrusive. Programmatic display opens advertisers up to quality digital ad space that gives them the freedom to deliver powerful, action-oriented ad content at the bottom of the funnel. We deploy programmatic display as part of a holistic approach, using them at the bottom of the funnel to retarget users who have seen your video ads
Native Advertising
Some advertising jumps off the page—but sometimes, it can blend right in. Native advertising, or sponsored content, mimics the look and feel of its host site. This form of programmatic advertising offers high click-through rates, nuanced messaging, and enhanced brand trust.
Learn More About Our Programmatic Strategies
How Programmatic Display and Connected TV Advertising Work Together to Level Up Your Marketing
The Basics of Programmatic Display Advertising
Programmatic Advertising Tips for a Successful Black Friday and Cyber Monday
How to Reach Patients Who are Actively Seeking Care
Partnerships
ADM partners with leading digital marketing tools and services to add further value for our clients.
Other Services
Paid Social
Reach the right people at the right time. Our social experts deploy vivid creatives and expert audience targeting to build campaigns that connect and convert.
Search Engine Marketing
Our programmatic team expertly places banners, native content, streaming video, podcast advertising and more to weave your message into the content your customers already enjoy.
Measurement
Performance marketing is fueled by accurate data. Learn how ADM ensures that you have the strong insights you need to make the right marketing decisions.
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
