The cord-cutting wave can help you better connect with your audience.
More than half of American adults under the age of 50 have “cut the cord.” That trend may deal a huge blow to traditional TV advertising, but it opens the door for an even more direct way for digital health brands to engage customers. Connected TV (CTV) ads serve on popular streaming platforms while users watch on their smart TVs or over-the-top devices. These ads combine the creative and persuasive power of traditional TV advertising with more modern targeting capabilities.
Rather than a simple ad buy during a popular program, connected TV ads allow brands to reach out to their most sought-after audiences through demographic data, audience affinities, and past user behavior. ADM leverages its expertise in audience creation and data integrity to bring your message to your intended audience, no matter what they watch.
Increase in client valuations since partnering with ADM
Raised by ADM clients during partnership
Consecutive quarters of growth
- Negotiate deals with trustworthy high-traffic publishers to gain premium inventory
- Target users through HIPAA-compliant audiences provided by data providers who specialize in collecting and anonymizing health audiences
- Create additional pathways to convert and close attribution gaps by retargeting CTV viewers with display
- Rigorously test creative materials to advise on most-relevant and highest-performing ad content
Growth in monthly patient requests YoY in Q4
Quarterly increase in online orders
“I’ve worked with the ADM team at two different companies and they’ve been able to scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.”
“ADM is a trusted NOCD partner. They are an extremely reliable firm that has successfully executed our marketing campaigns and freed up our time to deliver on additional business priorities. We’d highly recommend their services to anyone.”
“ADM clearly demonstrates the value of their expertise in the digital health vertical. The team’s understanding of patient behavior and platform certifications & policies quickly exemplified the importance of telemedicine brands partnering with a firm that specializes in growth marketing for d2c healthcare.”
“ADM has a thoughtful approach to account structure, their reporting is top notch, and showcases our success.”
“ADM has played a pivotal role in maximizing Caraway’s return on our digital media investments. The Team at ADM is thoughtful, responsive, and experts in their craft.”
“The transition to working with ADM was seamless. We are impressed with their reporting capabilities, testing acumen, and brand understanding. We are excited to continue to grow our partnership.”
“Working with ADM has been a game changer. They are truly a part of my team now! They are the only ones I trust to grow my company, and it’s always reassuring when your agency has the same goals as you!”
“ADM has been instrumental in helping us scale our Google campaigns to reach aggressive goals, while also being able to pivot strategy and tactics quickly in order to adapt to changing goals and pressures.”
“Accelerated Digital Media has been a pleasure to collaborate with this past year, operating with a clear strategy and tactical precision-based off of our long-term goals. They’ve shown tenacity and grit when seeking to solve the complex, unique challenges surrounding every paid ad campaign and I couldn’t recommend them enough, not only their expertise, but the integrity shown in day-to-day operations.”
“The team was invaluable in taking us to the next level of digital marketing. They were able to expertly balance strategy, execution and ROI while being transparent about what our business really needed. They were particularly good at focusing us on the big picture and how each digital marketing effort can enhance the overall customer experience.”
“The ADM team are able to take a holistic look at the most complex accounts and deliver valuable, highly actionable insights. If you’re looking to uncover missed opportunities and increase the ROI of your SEM spend, you’d be well served to get an audit from ADM.”
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