Connected TV
The cord-cutting wave can help you better connect with your audience.
More than half of American adults under the age of 50 have “cut the cord.” That trend may deal a huge blow to traditional TV advertising, but it opens the door for an even more direct way for digital health & eCommerce brands to engage customers. Connected TV (CTV) ads serve on popular streaming platforms while users watch on their smart TVs or over-the-top devices. These ads combine the creative and persuasive power of traditional TV advertising with more modern targeting capabilities.
Rather than a simple ad buy during a popular program, connected TV ads allow brands to reach out to their most sought-after audiences through demographic data, audience affinities, and past user behavior. ADM leverages its expertise in audience creation and data integrity to bring your message to your intended audience, no matter what they watch.
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$
2.3
BN
Increase in client valuations since partnering with ADM
$
1.4
BN
Raised by ADM clients during partnership
20
Consecutive quarters of growth
Our Approach
- Negotiate deals with trustworthy high-traffic publishers to gain premium inventory
- Target users through HIPAA-compliant audiences provided by data providers who specialize in collecting and anonymizing health audiences
- Create additional pathways to convert and close attribution gaps by retargeting CTV viewers with display
- Rigorously test creative materials to advise on most-relevant and highest-performing ad content
Partnerships
“ADM has played a pivotal role in maximizing Caraway’s return on digital media investments. Their team are thoughtful, responsive experts at their craft.”
Jordan Nathan, Founder & CEO
“Patient acquisition for clinical trials is an extremely difficult problem, and we’re lucky to partner with ADM to solve it. The ADM team has transformed their D2C marketing experience to help us find patients even within ultra-rare diseases.”
Karthik Vinayagamoorthi, Head of Growth
“We have been impressed with their reporting capabilities, testing acumen and brand understanding. We are excited for good things to come as we grow our partnership.”
Clare Berner-Nash, VP of eCommerce
“They always scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.”
Katelyn Watson, Chief Marketing Officer
“Working with ADM has been a game changer. They are truly a part of my team now. They are the only ones I trust to grow my company and it’s always reassuring when your agency has the same goals as you!”
Taylor Straley, Director of User Acquisition
“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”
Nico Bryant-Aguilar, Head of Growth
“ADM has done a great job of learning our business and taking advantage of first-mover opportunities like Advantage+ while working within our brand principles.”
Eric Schneider, Director of Marketing Performance
“ADM has a thoughtful approach to account structure. Their reporting is top-notch and showcases our successes.”
Neil Davis, Head of Growth
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
