Programmatic
Advertising options that open new doors for brands.
Programmatic advertising is a big tent. It covers everything from native content and display ads to audio and video spots that run on popular streaming services. Programmatic advertising can be an extremely effective way to reach new customers while they are consuming the content they enjoy the most—and because it takes advantage of contextual targeting, it allows health brands to target accurately without the use of third-party user data.
At ADM, our emphasis on data insights and transparency inform our programmatic advertising approach. Audience and placement selection are vital to programmatic success, and we help our clients build the customer profiles that fit their brand and business goals. With expertly-created audience definitions, we help clients identify the relevant topics and audience interests to place programmatic ads on the content or channels that they over index for.
Our high-quality campaigns are deployed through an internal demand side platform (DSP) from Basis Technologies. Because we don’t outsource our DSP through a media-buyer, we receive better insights to inform our strategies for continual improvement
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Display
Draw attention with expertly-placed programmatic display ads.
Connected TV
Combine the persuasive power of the TV ad format with digital-age demographic targeting.
Streaming Audio
Reach new audiences while they stream the podcasts and songs that they love.
Native
Make a compelling argument with text-based native advertising.
In-App
Connect with mobile users while they browse or game on their mobile devices.
$
2.3
BN
Increase in client valuations since partnering with ADM
$
1.4
BN
Raised by ADM clients during partnership
20
Consecutive quarters of growth
Partnerships
“ADM has played a pivotal role in maximizing Caraway’s return on digital media investments. Their team are thoughtful, responsive experts at their craft.”
Jordan Nathan, Founder & CEO
“Patient acquisition for clinical trials is an extremely difficult problem, and we’re lucky to partner with ADM to solve it. The ADM team has transformed their D2C marketing experience to help us find patients even within ultra-rare diseases.”
Karthik Vinayagamoorthi, Head of Growth
“We have been impressed with their reporting capabilities, testing acumen and brand understanding. We are excited for good things to come as we grow our partnership.”
Clare Berner-Nash, VP of eCommerce
“They always scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.”
Katelyn Watson, Chief Marketing Officer
“Working with ADM has been a game changer. They are truly a part of my team now. They are the only ones I trust to grow my company and it’s always reassuring when your agency has the same goals as you!”
Taylor Straley, Director of User Acquisition
“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”
Nico Bryant-Aguilar, Head of Growth
“ADM has done a great job of learning our business and taking advantage of first-mover opportunities like Advantage+ while working within our brand principles.”
Eric Schneider, Director of Marketing Performance
“ADM has a thoughtful approach to account structure. Their reporting is top-notch and showcases our successes.”
Neil Davis, Head of Growth
Paid Social
Reach the right people at the right time. Our social experts deploy vivid creatives and expert audience targeting to build campaigns that connect and convert.
Search Engine Marketing
SEM has been at the core of our expertise since day one. Our innovative search strategies have proven to contribute efficient customer acquisition at scale for high-growth d2c brands.
Measurement
We dive below the surface to help you understand how your web presence translates into growth. Data validation procedures ensure accurate data will illuminate the path ahead.
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
