Google Analytics Audits

We diagnose tracking and implementation issues so you can maintain a healthier digital presence.

Is your Google Analytics configured correctly? Are you collecting all the data you need, and is that data accurate? Google Analytics is essential to every business in the 21st century, but it’s easy to become a digital hypochondriac without expert guidance. To leverage your data to its fullest potential, you need to know that what you are collecting in Google Analytics is accurate, relevant and actionable.

At ADM, we are scientific about data quality. Our Google Analytics audits are a comprehensive and thorough examination of your current implementation and configuration. We conduct diagnostics to ensure that all onsite user actions are being tracked accurately and are contributing to your understanding of each customers’ journey through your website. Because Google Analytics is equally vital for monitoring ad success our audits also focus heavily on campaign attribution, goal and sales funnel setup, and eCommerce tracking where applicable.





    Increase in client valuations since partnering with ADM




    Raised by ADM clients during partnership


    Consecutive quarters of growth

Our Approach

  • Fully implement code to enable data collection on website or app, including JavaScript, data layer management, GTM installation, and Firebase setup 
  • Improve data processing capability of your Analytics account by properly configuring it to reflect the specific purpose of your brand’s digital properties
  • Form advanced custom reports for attribution and ecommerce to unlock critical business insights
  • Ensure Analytics collection is fully compliant with all healthcare data policies


“ADM has played a pivotal role in maximizing Caraway’s return on digital media investments. Their team are thoughtful, responsive experts at their craft.”

Jordan Nathan, Founder & CEO

“Patient acquisition for clinical trials is an extremely difficult problem, and we’re lucky to partner with ADM to solve it. The ADM team has transformed their D2C marketing experience to help us find patients even within ultra-rare diseases.”

Karthik Vinayagamoorthi, Head of Growth

“We have been impressed with their reporting capabilities, testing acumen and brand understanding. We are excited for good things to come as we grow our partnership.”

Clare Berner-Nash, VP of eCommerce

“They always scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.

Katelyn Watson, Chief Marketing Officer

“Working with ADM has been a game changer. They are truly a part of my team now. They are the only ones I trust to grow my company and it’s always reassuring when your agency has the same goals as you!”

Taylor Straley, Director of User Acquisition

“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”

Nico Bryant-Aguilar, Head of Growth

Nico Bryant-Aguilar | Director of Growth Marketing at Nurx

“ADM has done a great job of learning our business and taking advantage of first-mover opportunities like Advantage+ while working within our brand principles.”

Eric Schneider, Director of Marketing Performance

“ADM has a thoughtful approach to account structure. Their reporting is top-notch and showcases our successes.”

Neil Davis, Head of Growth

Let’s work together.

Get in touch with our team today to see how we can take your marketing to the next level.