We appeal to relevant audiences while they’re using their favorite mobile apps.
The average smartphone user has over 40 mobile apps on their device, and US consumers now spend more than 60% of their digital media consumption time on mobile applications. With programmatic in-app advertising, brands can place display or banner ads in popular apps that reach a wide audience.
In-app ads are a terrific fit for digital health brands because users are actively engaged with the software while using them, and brands have the opportunity to target specific applications that may be most relevant to their target audience. For accurate in-app advertising, ADM targets users based on device ID rather than the third party cookies of traditional web browser ads. By combining device ID targeting with location targeting, we can focus messaging on the granular audiences your brand wants to reach. And with app placements and exclusions, you decide where your ads do and don’t show.
Increase in client valuations since partnering with ADM
Raised by ADM clients during partnership
Consecutive quarters of growth
- Deploy rigorous data partner testing to create an evergreen approach based on the most reliable audience segments
- Lock in high-tier placements through private auctions to receive first priority and greater control of in-app ad placements
- Extend new user ad visibility by bidding within the open exchange while capping CPMs and capitalizing on wide breadth of inventory
- Curate a custom list of apps that meet consumer profiles based on audience members most-likely to convert
Increase in ROAS
New Patient Enrollments
“ADM clearly demonstrates the value of their expertise in the digital health vertical. The team’s understanding of patient behavior and platform certifications & policies quickly exemplified the importance of telemedicine brands partnering with a firm that specializes in growth marketing for d2c healthcare.”
“Accelerated Digital Media has been a pleasure to collaborate with this past year, operating with a clear strategy and tactical precision-based off of our long-term goals. They’ve shown tenacity and grit when seeking to solve the complex, unique challenges surrounding every paid ad campaign and I couldn’t recommend them enough, not only their expertise, but the integrity shown in day-to-day operations.”
“The team was invaluable in taking us to the next level of digital marketing. They were able to expertly balance strategy, execution and ROI while being transparent about what our business really needed. They were particularly good at focusing us on the big picture and how each digital marketing effort can enhance the overall customer experience.”
Ready to learn more?
Let’s see how we can work together.