TikTok Ads Agency
We help brands connect with new and existing audiences on the most disruptive social platform of the decade.
The Fastest-Growing Social Platform
TikTok is one of the fastest-growing social media platforms, attracting a vibrant and interactive audience. Brands have a unique opportunity to leverage its advertising potential to reach a diverse range of users.
A Wide and Diverse Audience
Despite perception, TikTok doesn’t solely cater to young audiences: 67% of its users are over 25. And its user base is massive, with over 1 billion monthly users, 150 million of whom are in the US.
Creative Ad Formats
TikTok’s advertising suite offers various ad formats, from still images to 60-second videos. By creating engaging content, brands can enhance awareness and showcase their unique personalities to an ever-expanding audience.
Social Success Through Authentic Media
Building Social Trust Through User-Generated Content
Our TikTok Ads Approach
ADM specializes in mastering the latest digital marketing tools and trends quickly—and that extends to evolving social platforms like TikTok.
Understand the Algorithm
The power of TikTok lies in its algorithm’s impressive ability to bring users content they want to see. ADM understands what works and what doesn’t on the platform—which is vital for reaching the right audience.
Make TikToks, Not Ads
Our agency helps you match TikTok’s content style, marrying authentic user-generated creative (UGC) with effective messaging and accurate brand representation.
Validate for Success
Our team adheres to a comprehensive testing roadmap that captures statistically significant results, enabling us to refresh our TikTok creative approach in a structured and intentional way.
Respond in Real Time
We conduct real-time ad optimizations and deploy quick creative turnarounds based on emerging trends. This approach allows you to take full advantage of the platform’s viral potential.
TikTok Ad Formats
TikTok offers a unique array of ad formats that each serve a different business purpose.
- TopView Ads
This ad type is prominently displayed at the top of a user’s feed upon opening the app, ensuring maximum visibility.
- In-Feed Ads
These ads enable brands to tell their stories through captivating sound-on, vertical videos, complete with interactive features that enhance user engagement.
- Branded Mission Ads
This option allows brands to gather user-generated content from TikTok creators, promoting the highest-performing videos as ads to bolster brand recognition.
- Branded Effect Ads
Brands can design unique effects that TikTok users worldwide can incorporate into their own videos.
- Spark Ads
These ads empower brands to promote a variety of videos, whether created by them, by creators, or those that mention their brand, thereby increasing visibility.
- TikTok Promote Ads
This tool assists brands in expanding the reach of their organic content or others’ by employing advertising features that boost audience engagement and drive sales.
Connection and Influence
TikTok users typically don’t want to see highly-produced marketing content in their feeds. For TikTok marketing, it’s best to blend in to stand out through authentic UGC and influencer partnerships that bring your brand into your audience’s community.
TikTok Marketing Insights From Our Team
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Building Patient Trust Through Paid Social Advertising: A Health Marketing Agency’s Perspective
“ADM has played a pivotal role in maximizing Caraway’s return on digital media investments. Their team are thoughtful, responsive experts at their craft.”
Jordan Nathan, Founder & CEO
“Patient acquisition for clinical trials is an extremely difficult problem, and we’re lucky to partner with ADM to solve it. The ADM team has transformed their D2C marketing experience to help us find patients even within ultra-rare diseases.”
Karthik Vinayagamoorthi, Head of Growth
“We have been impressed with their reporting capabilities, testing acumen and brand understanding. We are excited for good things to come as we grow our partnership.”
Clare Berner-Nash, VP of eCommerce
“They always scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.”
Katelyn Watson, Chief Marketing Officer
“Working with ADM has been a game changer. They are truly a part of my team now. They are the only ones I trust to grow my company and it’s always reassuring when your agency has the same goals as you!”
Taylor Straley, Director of User Acquisition
“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”
Nico Bryant-Aguilar, Head of Growth
“ADM has done a great job of learning our business and taking advantage of first-mover opportunities like Advantage+ while working within our brand principles.”
Eric Schneider, Director of Marketing Performance
“ADM has a thoughtful approach to account structure. Their reporting is top-notch and showcases our successes.”
Neil Davis, Head of Growth
Other Services
Search Engine Marketing
ADM is an expert SEM agency with a proven track record of helping growing companies scale their business through paid search.
Programmatic
Our programmatic team expertly places banners, native content, streaming video, podcast advertising and more to weave your message into the content your customers already enjoy.
Measurement
Performance marketing is fueled by accurate data. Learn how ADM ensures that you have the strong insights you need to make the right marketing decisions.
Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
