We generate new app downloads by advertising across the vast Google ecosystem.

For many brands, a proprietary app can be a powerful engagement tool—and for many digital health brands, the app is the business. App downloads and engagements open the door to long-standing customer relationships, however inspiring customers to trust your app can be a challenge. . With Google’s App campaigns, you can promote your app across all Google properties and optimize performance to users who engage with the most impactful in-app actions.

ADM understands that app campaigns require unique management approaches to ensure success, and that driving downloads is only the beginning. We specialize in developing creative testing and bidding strategies to tailor campaigns that complement our clients’ engagement goals and forge long-term customer relationships.





    Increase in client valuations since partnering with ADM




    Raised by ADM clients during partnership


    Consecutive quarters of growth

Our Approach

  • Combine full-funnel event tagging with event optimization testing across the funnel
  • Emphasize strict creative testing standards and rigorous refresh cycles
  • Build comprehensive app strategy spanning brand goals including installs, events and engagement
  • Expand reach of high-intent ad delivery through our proven testing methodology 


“ADM has played a pivotal role in maximizing Caraway’s return on digital media investments. Their team are thoughtful, responsive experts at their craft.”

Jordan Nathan, Founder & CEO

“Patient acquisition for clinical trials is an extremely difficult problem, and we’re lucky to partner with ADM to solve it. The ADM team has transformed their D2C marketing experience to help us find patients even within ultra-rare diseases.”

Karthik Vinayagamoorthi, Head of Growth

“We have been impressed with their reporting capabilities, testing acumen and brand understanding. We are excited for good things to come as we grow our partnership.”

Clare Berner-Nash, VP of eCommerce

“They always scale their efforts to meet diverse needs. I’ve recommended them to dozens of colleagues, and they always thank me later. ADM is my secret weapon.

Katelyn Watson, Chief Marketing Officer

“Working with ADM has been a game changer. They are truly a part of my team now. They are the only ones I trust to grow my company and it’s always reassuring when your agency has the same goals as you!”

Taylor Straley, Director of User Acquisition

“The relationship with ADM is different from the ones I have had in the past. It feels like more of a partnership than traditional agency relationships.”

Nico Bryant-Aguilar, Head of Growth

Nico Bryant-Aguilar | Director of Growth Marketing at Nurx

“ADM has done a great job of learning our business and taking advantage of first-mover opportunities like Advantage+ while working within our brand principles.”

Eric Schneider, Director of Marketing Performance

“ADM has a thoughtful approach to account structure. Their reporting is top-notch and showcases our successes.”

Neil Davis, Head of Growth

Let’s work together.

Get in touch with our team today to see how we can take your marketing to the next level.