Podcast Ads and Streaming Audio
As podcasts and streaming music boom, programmatic audio advertising has emerged as one of the most exciting channels for brands to build trust and connection with potential customers.
The Benefits of Programmatic Audio Ads
Captive and Loyal Audiences
Streaming audio—and podcasts, in particular—captivate audiences. Listeners actively choose to tune into specific shows, and because of the connections that listeners feel towards their favorite podcast hosts, podcast ads elicit a higher level of trust than almost any other advertising medium.
Varied Ad Lengths and Formats
Podcast advertising offers flexibility in ad lengths and formats, allowing advertisers to create tailored messaging that suits a variety of content durations and styles. Deploy pre-roll, mid-roll, and post-roll placements for maximum impact and reach.
Contextual Relevance
With podcast advertising, you can choose to advertise based on audiences—or place ads based on the topics that matter to them. With contextual ad placements, you can raise brand and product awareness alongside audio content that is directly relevant to your offerings.
Putting Podcast Ads to Work
Podcast Advertising Helps Nurx Raise Telehealth Awareness
Learn how ADM deployed relevant podcast advertising to help Nurx increase site visits by
32%
Streaming Audio Advertising with ADM
Streaming audio advertising is a vital channel for businesses looking to connect with their target audience. Here’s how ADM helps your audio ads succeed.
Data-Driven Targeting
ADM leverages its wealth of data partners to identify target consumers who over-index on audio streaming services, ensuring your ads are placed on relevant podcasts that align with your brand values and resonate with your target audience.
Strategic Podcast Ad Placement
By placing pre-roll and mid-roll ads within targeted podcast episodes, ADM ensures maximum exposure and engagement for your brand, helping influence consumers throughout the sales funnel.
Advanced Analytics and Tracking
ADM combines programmatic tools like Spotify Ad Analytics and the Spotify Audience Network with our advanced Google Analytics mastery to monitor and optimize the performance of your podcast advertising campaigns.
Seamless Multi-Channel Integration
ADM focuses on incorporating podcast advertising with your broader marketing efforts, creating a cohesive and multi-channel campaign strategy that guides listeners from brand awareness to purchase.
Accessibility and Authenticity
ADM works to create contextually relevant and genuine ad placements, ensuring your podcast ads connect with listeners on a deeper level, resulting in higher brand recall and engagement.
Streaming Audio Services We Advertise On
- Spotify
- Pandora
- Apple Podcasts
- iHeart Radio
- YouTube Music
- Stitcher
- Audible
- NPR
…and more.
Why Run Audio Ads?
Lower CPMs: Programmatic audio ads typically have CPMs ranging from $12 to $15, making them around three times cheaper than Connected TV ads.
Non-skippable formats: Most audio ads are non-skippable, ensuring that listeners hear the entire message, leading to higher completion rates.
Clickable ads: Many audio ads come with clickable features, allowing listeners to engage directly with the brand by visiting a landing page or taking action online.
Wide audience reach: Ads can be placed across various platforms like podcasts, music streaming services, and digital radio, including Spotify, iHeartRadio, and Pandora.
Flexible targeting: Brands can target listeners contextually (by specific content types) or through run-of-network ads, placing ads regardless of the content type to maximize exposure.
Unique environments: Streaming audio ads can reach consumers during otherwise hard-to-target moments, such as when they’re driving, working out, or on a hike.
Insights from Our Programmatic Ad Experts
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