Popl, the leading digital business card platform, wanted to find a sustainable strategy that would support scaling both its B2C business and B2B product, Popl Teams. It wanted to do so while efficiently improving revenue, product sales, and return on ad spend.
By adopting artificial intelligence for its dynamic retargeting campaigns. ROAS increased by 133%.
Working with ADM, Popl improved its dynamic retargeting performance by:
- Transitioning away from manual budget updates to Basis’ Group Budget
Optimization (GBO) to enhance bidding efficiency and distribute budget across
- Segmenting their visitor audience by recency, grouped as: 0-4 days, 5-9 days, 10-14 days, 15-19 days, and 20+ days. This helped them identify that their strongest performance came from the 0-9 days audience, allowing them to prioritize budgets even further.
Through this new strategy, Popl saw how artificial intelligence could unlock a deeper understanding of their audience, which it leveraged to run more efficient targeting campaigns. The team achieved:
- 81% increase in Revenue
- 133% increase in ROAS
- 35% increase in CTR
- 36% decrease in CPA
This case study was conducted in collaboration with Basis Technologies.
More efficient CPA than other channels
Quarterly increase in online orders
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