MONICA + ANDY
Doubling Down on the Bottom Funnel Produces Revenue Growth
improvement in revenue YoY
increase in ROAS YoY
lower CPA than the prior year
Monica + Andy is a popular company that makes and sells thoughtfully-designed goods for babies and children. They began working with ADM in January of 2023 and wanted to close out the year with a major push through the holidays. Their team came to ours with an ambitious revenue goal for November that would depend on nearly doubling paid search revenue from the month prior.
ADM’s flexibility and focus on the bottom of the funnel helped Monica + Andy meet its audacious November 2023 goals. Our approach led to:
- 79% improvement in revenue YoY
- 74% increase in ROAS YoY
- 44% lower CPA than the prior year
ADM’s paid search efforts even produced surplus relative to the goal: SEM revenue exceeded the target by 5%. This was achieved with a budget just 3% higher than Monica + Andy had spent the year prior, before partnering with ADM.
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