CARCOVER USA
Record High Performance Since Launch in ‘05
550%
Increase of monthly revenue YoY
26%
Increase of monthly ROAS YoY
2X
More units sold than any month in account history
Services
550%
Increase of monthly revenue YoY
26%
Increase of monthly ROAS YoY
2X
More units sold than any month in account history
Services
Company Overview
CarCoverUSA has been a top automotive accessory eCommerce store in the US since 2004. They offer the best brand names including: Covercraft, Coverking, Caltrend, Colgan, Wolf, Lebra, Carhartt, and Dashmat.
Challenge
As the primary source of customer acquisition, SEM wasn’t cutting it for CarCoverUSA. Their team was perplexed by the inconsistency of their Return on Ad Spend, particularly during high-spending months.
Key Contributions
- Restructured Google and Bing Search campaigns to be in-line with internal best practices.
- Audited and rewrote the product feed, improving feed attributes, and consolidating similar SKUs from over 1MM product variants to 16,000 products.
- Restructured Google Shopping campaigns into product categories tiered by historical profitability, while utilizing Google’s smart bidding strategies to maximize ROAS.
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“As our company has grown, I did not have the time to manage Google Ads in-house. Accelerated Digital not only raised ROI higher than its ever been, they also increased total revenue. As former Google employees, they know and keep on top of Google best practices.
Tellef, the owner, is very patient, explains in detail every move they make and the reason step by step with proven results. I highly recommend any company that is looking for a full service Google, Bing & Shopping ad campaign management company.”
Joe Durso
Owner, CarCoverUSA
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Let’s work together.
Get in touch with our team today to see how we can take your marketing to the next level.
