Marketing is different for DTC digital health brands: Instead of selling to customers, they’re looking to provide care to patients. That means that they need to fully understand the patient journey, and how to reach prospective patients no matter where they may fall on it.
In our latest eBook, we map the phases of the digital health patient’s journey to the traditional marketing funnel. You’ll discover:
- How the digital patient journey differs from a typical buyer journey
- What marketing mediums are best suited for different patient acquisition stages
- How to tailor landing pages to conversions
- When to target symptom-related keywords
- And more