If you want to reach your target audience with effective and efficient digital advertising, making use of a demand-side platform (DSP) is essential.
A good DSP streamlines the process of buying and placing digital ads across a variety of channels — mobile apps, connected TV, websites, streaming audio, social media, streaming services. The DSP combs your data to understand your target audience’s demographic information and behaviors and then uses salient factors to identify the most relevant users to target with your ads. From there, you can build campaigns, construct detailed customer audiences, and bid on ad space.
But which DSP is best-suited for your needs? And how can you be sure the one you choose will enable you to reach your audience with precision and impact?
Our DSP Selection Guide removes the guesswork by walking you through seven critical elements to consider.