SKYROAM

Global Growth Amidst Competition from Industry Titans

77%

increase in monthly sales from Google within the first 8 months of partnership

60

countries reached through expansion efforts

37%

reduction in CPA YoY

Services

77%

increase in monthly sales from Google within the first 8 months of partnership

60

countries reached through expansion efforts

37%

reduction in CPA YoY

Services

Company Overview

Skyroam designs and manufactures WiFi hotspots that deliver high-speed internet through their patented virtual SIM technology. The company sells their hotpots globally and offers WiFi access in over 135 countries.

Challenge

While pursuing aggressive growth goals, Skyroam faced competition from players like Verizon, AT&T, and other industry behemoths. The competition pushed up CPCs, making it difficult to scale within a profitable CPA. Regulation and ad-network policies made expanding to new markets an additional challenge while the company attempted to promote their new product launch.

Key Contributions

  • Expanded Google Ads support to over 60 countries with multiple languages. Utilized unique ad copy speaking to the largest selling points of each geographic region.
  • Implemented Shopping strategies on Google and Bing, providing turnkey support for product feeds and merchant centers.
  • Facilitated global launch of new product while advising strategic direction, creative and testing opportunities.

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