Boutique to Big Business: Improving ROAS While Scaling


Increase in ROAS over the first six months


Increase in ROAS over the first six months

Company Overview

Dash of Glitter is an online clothing boutique specializing in baby & young girl outfits. The company is based in the USA and exclusive designs that the owner, Brittany, creates herself. Their slogan is “Adorable & Affordable” & their mission is for every little girl to feel on top of the world.


Dash of Glitter was successfully engaging their current customer base on Facebook, but struggling to expand to new audiences while remaining profitable. Pursuing profitable growth, they sought a dedicated agency for a long-term partnership.

Key Contributions

  • Using their core audience as a foundation, built a robust targeting strategy utilizing Facebook’s extensive targeting options to acquire new consumers and guide them through the purchase funnel.
  • Implemented detailed A/B testing on all facets of the campaigns such as consumer action optimization, ad creative, and incentive messaging.
  • Audited consumer feedback through comments and messages to improve future ads in terms of featured products & ad messaging.

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