Helping Veterinary and Pet Care Brands Market Better
Pet care is big business—especially online. We love our pets as much as anyone else, and ADM couldn’t be prouder to support some of the fastest-growing names in the pet care and veterinary fields.
ADM supports our pet care clients’ growth with:
SEM (Search Engine Marketing)
Social Media Advertising
Programmatic Marketing
Data & Analytics Support
Creative Strategy
Trusted by Leading Brands in the Pet Industry
+46%
Increase in Store Visits
+89%
Increase in Leads
Excellence in Search Engine Marketing (SEM)
ADM’s SEM strategies are designed to address the nuances of pet owner behavior and maximize visibility among those seeking veterinary services.
Reaching Relevant Pet Owners
Our SEM team are experts at building intent-based search strategies. Our keyword research is second-to-none, and we excel at finding keyword gaps while rooting out redundant or low-intent terms to ensure you have more search coverage with less wasted spend.
Optimizing for Local, National, and Everything Between
ADM assists brands with a wide array of business models. From bringing pet owners to in-person veterinary clinics to scaling online pet eCommerce businesses, we’re adept at designing strategies around each brand’s specific business and its goals.
Unrivaled Google Ads Prowess
As a Google Premier Partner, ADM is recognized among the top 3% of agencies, granting us access to advanced tools and early product betas. This status allows us to deploy cutting-edge strategies swiftly, ensuring your pet care brand always has an edge on the competition.
SEARCH ENGINE MARKETING
PAID SOCIAL MEDIA
Paid Social for Pet Care
What goes together better than pets and social media? Entire communities exist for pet owners and animal lovers to share pictures and tips with each other on every social platform, creating an ideal environment for pet care and veterinary brands to demonstrate their value to new customers.
Blending In to Stand Out
Paid social advertising is at its best when it fits the format and feel of the platform at hand. Our team makes your ads feel native to each platform, so they don’t stand out as advertising—instead, they allow the quality of your products and message to speak for itself.
Meeting Pet Owners Where They Are
Audience targeting is a science, and different segments of your audience might spend their time on different social media platforms. We know the nuances of building specific, accurate audiences across all the major platforms so you can home in on the potential customers you might currently be missing.
Reaching Pet Owners With Programmatic Advertising
Programmatic advertising expands your reach, audience, and storytelling capabilities. ADM’s programmatic strategies are designed to enhance your brand’s visibility and engagement across digital platforms.
Leveraging Diverse Ad Formats for Pet Care
Our programmatic campaigns utilize a variety of ad formats, including display, video, and native ads, to capture attention and convey your brand’s message effectively. These formats offer more creative flexibility while building trust with your audience.
Data-Driven Targeting and Optimization
We employ data-driven and contextual targeting techniques to ensure your ads reach the right audience at the right time. Whether that means researching and identifying the podcasts and streaming programs your customers love or deploying accurate third-party audiences to expand your reach, we meet your market where it is.
PROGRAMMATIC ADVERTISING
DATA & ANALYTICS
Defining Success With Data and Analytics
In competitive lanes like pet care marketing, data is a powerful differentiator. ADM’s Data and Analytics team leverages advanced analytics to provide actionable insights that inform your marketing strategies and enhance efficiency.
Comprehensive Reporting and Analysis for Pet Care Brands
Our data-driven approach includes detailed reporting and analysis that offer a holistic view of your marketing performance. By tracking key metrics and identifying trends, we help you make informed decisions that drive growth and success in the pet care landscape.
Continuous Optimization and Improvement
ADM is committed to continuous optimization and improvement, ensuring your marketing strategies remain effective and aligned with your business goals. Our focus on data-driven insights allows us to adapt to changing market conditions and deliver results that exceed expectations.