ADM Helps Women’s Health Brands Thrive
The digital age has been particularly important in advancing women’s health, expanding access to treatments and information. ADM has been supporting some of the most important players in this space from our very start. We offer:
SEM (Search Engine Marketing)
Social Media Advertising
Programmatic Marketing
Data & Analytics Support
Creative Strategy
Trusted by Leading Women’s Health Brands
+70%
More Patient Requests
+51%
More Overall Conversions
Reaching the Right Patients With SEM
Our SEM strategies are designed to ensure your brand is visible to potential patients at the most crucial moments. We leverage our deep understanding of healthcare search behaviors to optimize campaigns that drive high-intent traffic, focusing on the unique needs and tendencies of your specific audience.
Addressing Unique Women’s Health Needs
Women’s health services vary greatly in purpose, cost, and immediacy. One of the most important nuances of women’s health marketing is understanding how people search for and find answers or resources across that entire range of possibilities. ADM’s success lies in our comprehensive, intent-based keyword strategies.
Google and YouTube Ads Mastery
SEM isn’t just about paid search. Google Ads covers everything from display and Shopping placements to YouTube video campaigns. As a Google Premier Partner and a Google Agency Excellence Award winner, ADM has advance access to Google’s latest marketing betas—allowing us to quickly master and deploy the newest tools in adtech to give our clients an upper hand.
SEARCH ENGINE MARKETING
PAID SOCIAL MEDIA
Meeting New Patients on Social Media
Women’s health brands grow when they create compelling social media campaigns that resonate with their audience’s health needs and values. ADM’s approach combines creative excellence, expert audience targeting, and a commitment to compliance.
Creative Excellence and Empathy
Our team understands how to make health brands stand out on social. We help you build compelling ads that put patients at the center, helping them better understand your care offerings and whether they can address their needs.
Platform-Specific Strategies
We understand the ins and outs of each social media platform: What audiences hang out on Facebook and Instagram, what content works best on TikTok, and on down the line. From major players to niche options like Pinterest, ADM uses each social media platform to its strengths while staying mindful of the unique health marketing rules they all enforce.
Full-Funnel Health Strategies with Programmatic Ads
Programmatic advertising offers women’s health brands unparalleled reach across the content that people love most, like their favorite TV shows and podcasts. We employ a full-funnel strategy to nurture engagement and boost conversions, tailored to the unique journey of healthcare consumers.
Compelling Ad Formats
Programmatic advertising gives women’s health brands precision-targeted access to formats like podcast advertising and Connected TV. These are ideal for telling deeper stories about your brand and conveying important information about your healthcare services—podcast ads, for instance, are the most-trusted digital marketing format.
Part of a Healthy Multi-channel Strategy
ADM’s strategies across channels are meant to work together. Programmatic campaigns can be a vital complement to SEM and paid social, enhancing the performance of platforms like Facebook and Google. By maximizing touchpoints with prospective patients, you give them more opportunities to understand their care options and make informed decisions.
PROGRAMMATIC ADVERTISING
DATA & ANALYTICS
Driving Growth in Women’s Health With the Right Data
You need the right insights to continually optimize for better performance, which is why measurement is at the heart of everything we do. ADM focuses on custom reporting based on your specific growth goals—rather than basic top-line templates. We aim to give you a complete understanding of how your digital marketing efforts impact patient engagement and brand growth.
Compliance-Driven Analytics
ADM conducts HIPAA Compliance Audits to ensure your marketing practices adhere to regulations, safeguarding Protected Health Information (PHI) from being shared with third parties. Our data-driven approach prioritizes privacy, using anonymized data to maintain compliance while delivering actionable insights. This focus is crucial for maintaining trust and integrity in women’s health marketing.
Advanced Attribution Techniques
We utilize sophisticated measurement tools like lift studies and geo-testing to accurately assess campaign effectiveness. These techniques help track changes in demand and evaluate improvements in engagement metrics, ensuring your strategies are both effective and compliant.