Digital Dental Brand
How ADM Helped a Digital Dental Brand Lift Its Social Conversion Rate by 392%
76%
Improvement in Overall CAC
392%
Increase in CVR
62%
Improvement in weekend acquisition efficiency
Services
76%
Improvement in Overall CAC
392%
Increase in CVR
62%
Improvement in weekend acquisition efficiency
Services
The Challenge: Sustaining Growth Amid Platform Shifts
ADM partnered with a growing dental brand aiming to make at-home tooth replacement devices more affordable and accessible. They partnered with ADM because they needed to acquire new customers at an efficient rate, but Meta’s changing policies for health and dental advertisers had complicated their existing social advertising techniques.
In the month prior to ADM’s partnership, the client’s acquisition costs were well above target, with a conversion rate below industry standard. Nearly all spend was flowing into creative formats that failed to deliver efficient results, and weekend volatility drove acquisition costs up by more than a third compared to weekdays. The client needed to reverse performance declines quickly to maintain profitability and sustain growth.
ADM’s Solution: Reigniting Growth Through Strategic Restructuring
ADM partnered with this dental client in February 2025 to stabilize performance and improve efficiency. We identified three core areas to address: creative strategy, landing page optimization, and dayparting.
Creative Optimization: The client had strong UGC assets, but one video was monopolizing more than 70% of budget without driving proportional returns. ADM rebalanced spend across creative types, pausing low performers and analyzing what made past top-performers successful. We found that authentic close-ups of missing teeth, paired with simple product demonstrations, consistently drove engagement. ADM then produced new variations incorporating these insights—one of which quickly became the most efficient performer, outpacing the previous benchmark by more than a third.
Landing Page Testing: Most traffic had been directed to the brand’s homepage, which underperformed as a conversion destination. ADM worked with the client to test alternative landing pages. Pages emphasizing the emotional and confidence impact of missing teeth—while simplifying navigation and minimizing price distractions—emerged as top performers. The best page delivered a conversion rate nearly 2.5x higher than the homepage baseline, and once fully scaled helped drive a 392% improvement in CVR compared to pre-ADM performance.
Dayparting Strategy: Weekend spend inefficiency was a major drag, with remarketing acquisition costs nearly doubling compared to weekdays. ADM implemented a dayparting schedule based on historical conversion data, showing ads only during peak activity hours. This reduced weekend inefficiency from a 78% spike in acquisition costs to just 13% above weekday levels—dramatically stabilizing performance and improving overall efficiency.
The Results
Overall Improvements
Through a coordinated strategy across creative, landing pages, and dayparting, our dental client achieved a dramatic turnaround.
These efficiency improvements had immediate business impact. The client recorded its highest-ever week of sales in late June and reported that improved efficiency pushed them to production capacity—leading to team expansion to keep up with demand.
ADM’s work not only hit performance benchmarks but also established a repeatable framework for efficient creative testing, landing page optimization, and spend allocation—ensuring the brand could continue scaling in a sustainable way.
75% Improvement in Overall CAC
392% Increase in CVR
62% Improvement in Daypart Efficiency
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