Helping Wellness Companies Stand Out in Crowded Markets
Wellness is a thriving industry that spans everything from nutritional supplements and skincare to fitness, sleep, and mental health. But growth brings challenges: crowded categories, consumers wary of exaggerated claims, and platforms with strict advertising rules. ADM helps wellness brands cut through the noise with performance marketing strategies built to scale revenue responsibly.
Why Wellness Brands Choose ADM
- Experience across supplements, skincare, mental health, and lifestyle services.
- Proven success in scaling efficiently while maintaining compliance.
- A collaborative, transparent model built on performance and accountability.
Trusted by Leading Wellness Brands
+1540%
Increase in Meta conversions
+83%
Increase in Return on Ad Spend
Capturing High-Intent Demand
When someone searches for a wellness solution—whether it’s a probiotic, a supplement for focus, or a therapy app—their intent is clear. ADM’s SEM strategies focus on:
- Granular keyword coverage across branded, competitor, and high-intent category terms.
- Tight alignment between ads and landing pages to build trust and improve conversion rates.
- Full use of Google Ads capabilities beyond search, deploying Shopping, YouTube, and Display placements to expand awareness and nurture consideration.
As a Google Premier Partner, ADM tests and deploys the latest ad products first—ensuring wellness brands don’t just keep pace with competitors, but stay a step ahead.
SEARCH ENGINE MARKETING
PAID SOCIAL MEDIA
Standing Out in Saturated Feeds
Wellness categories are crowded, and social feeds are where trends are made and forgotten in a matter of weeks. ADM helps wellness brands build creative and targeting strategies that:
- Differentiate products visually and narratively so they don’t blur into a sea of lookalike ads.
- Adapt creative to platform behavior, whether it’s the storytelling depth of TikTok, the lifestyle polish of Instagram, the product-forward formats of Facebook.
- Emphasize education and credibility: show the role of your products in customers’ lives while staying compliant with platform ad policies around health, appearance, and personal attributes.
We’ve scaled skincare, nutrition, and health services on platforms like Meta and TikTok by creating ad pipelines that prevent fatigue and keep campaigns fresh.
Reaching Audiences Beyond Search and Social
Wellness isn’t only about capturing intent—it’s about nurturing it. Programmatic channels like Connected TV and podcast ads give wellness brands the space to tell deeper stories, reaching consumers while they’re engaged in trusted content. ADM’s programmatic strategies for wellness brands:
- Deliver full-funnel campaigns, from brand-building Connected TV spots to retargeting display placements.
- Tap into high-trust formats, such as podcast advertising, where consumers are more receptive to health and lifestyle messaging.
- Work alongside SEM and social, maximizing frequency and impact without wasteful overlap.
PROGRAMMATIC ADVERTISING
DATA & ANALYTICS
Proving Growth While Staying Responsible
Data-driven decision making is non-negotiable in wellness. ADM builds custom reporting dashboards that tie ad spend directly to revenue, subscriptions, or patient acquisition. Our analytics work is grounded in:
- Advanced attribution to measure the real impact of each channel.
- Privacy- and compliance-conscious tracking, ensuring wellness brands steer clear of potential HIPAA or FTC pitfalls.
- Scalable testing frameworks, from creative lift studies to geo-based experiments, so growth is backed by evidence, not guesswork.