Performance Marketing Built for Home Goods Growth
Buying for the home is personal. A dining table, cookware set, or accent chair isn’t just a product: It’s part of how people live and express themselves. But even when shoppers are ready to buy, the options can be overwhelming–your ads need to make sure your products stand out as the right choice. ADM helps home brands stand out with performance marketing that turns interest into sales.
Why Home Goods Brands Choose ADM
- Experience across furniture, décor, cookware, and specialty home products.
- Expertise in balancing upper-funnel inspiration with bottom-funnel performance.
- A collaborative, transparent model built on accountability and revenue growth.
Trusted by Leading Home Goods Brands
+46%
Increase in Revenue
95%
Reduction in CPA
Stoking Consideration and Capturing Intent
Home improvement and décor are high-intent categories: when someone searches, they’re often ready to buy. ADM’s SEM strategies make sure your brand shows up at the right time with the right message by focusing on:
- Full-funnel keyword coverage of branded terms, high-intent product searches (e.g., “mid-century dining table”), and competitor terms to ensure your brand shows up when purchase intent is highest.
- Optimized Shopping campaigns built on clean product feeds with up-to-date availability, pricing, and promotions that win visibility in crowded comparison moments.
- YouTube and Display extensions that reinforce consideration during longer buying cycles by keeping your brand present between search touchpoints.
SEARCH ENGINE MARKETING
PAID SOCIAL MEDIA
Inspiring Shoppers Where They Scroll
Home goods purchases are aspirational as much as functional. Social platforms give you the chance to inspire, educate, and convert. We help brands scale spend while improving efficiency by keeping creative pipelines fresh and audience strategies tightly aligned to buying cycles. ADM builds social strategies that feature:
- Relatable storytelling to show how products live in real spaces, helping shoppers picture them in their own homes.
- A creative balance of lifestyle imagery, strong product-forward graphics, and authentic UGC that builds trust and relatability.
- Platform-native strategies on Meta, TikTok, and Pinterest that meet shoppers where home inspiration thrives.
Extending Reach Across Devices and Lifestyles
For home goods, it’s not just about catching consumers at the point of search—it’s about surrounding them with inspiration and reminders throughout the journey. ADM’s programmatic work for home brands:
- Connected TV campaigns that deliver visually rich, in-home storytelling moments consumers remember.
- Audio and podcast placements that insert your brand naturally into daily routines like commutes and workouts.
- Cross-channel strategies that reinforce SEM and social touchpoints without oversaturating.
PROGRAMMATIC ADVERTISING
DATA & ANALYTICS
Proving Impact Beyond Inspiration
In a category where the path to purchase can span weeks or months, measurement is critical. ADM’s expert Data & Analytics team brings clarity to complex buying cycles with:
- Thorough, accurate attribution that ties early inspiration from social or programmatic directly to final purchases.
- Custom reporting tied to product feeds and campaigns, clarifying which items and creative strategies are driving incremental revenue.
- Geo-based and incrementality testing that shows the true lift of each channel.