CARCOVER USA

Record High Performance Since Launch in ‘05

550%

increase of monthly revenue YoY

26%

increase of monthly ROAS YoY

2X

more units sold than any month in account history

Services

550%

increase of monthly revenue YoY

26%

increase of monthly ROAS YoY

2X

more units sold than any month in account history

Services

Company Overview

CarCoverUSA has been a top automotive accessory eCommerce store in the US since 2004. They offer the best brand names including: Covercraft, Coverking, Caltrend, Colgan, Wolf, Lebra, Carhartt, and Dashmat.

Challenge

As the primary source of customer acquisition, SEM wasn’t cutting it for CarCoverUSA. Their team was perplexed by the inconsistency of their Return on Ad Spend, particularly during high-spending months.

Key Contributions

  • Restructured Google and Bing Search campaigns to be in-line with internal best practices.
  • Audited and rewrote the product feed, improving feed attributes, and consolidating similar SKUs from over 1MM product variants to 16,000 products.
  • Restructured Google Shopping campaigns into product categories tiered by historical profitability, while utilizing Google’s smart bidding strategies to maximize ROAS.

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